It’s hard to imagine life without music. With the development of technology, music has become available to us anywhere, anytime.
We make our workouts easier by playing beats that help us run. We make our commutes less boring by enjoying our favorite artists.
Beyond songs, Spotify has brought podcasts and audiobooks into our daily routines, making it easy to “read” while driving or cooking.
“So many already use Spotify that it seems inconceivable the company can keep adding users but that’s precisely what happened over the past year, as monthly active users swelled 11% to 751 million,” wrote longtime Wall Street analyst and TheStreet Co-Editor-in-Chief Todd Campbell earlier this year.
Today, Spotify serves 184 countries with 761 million monthly active users (MAU) and 293 million premium subscribers, according to its SECForm 6-K filing.
How? By transforming from a simple music app into an intelligent audio platform.
“Spotify enters this next chapter from a position of strength, aiming to build the first truly intelligent media platform,” wrote Morgan Stanley analyst Benjamin Swinburne in a research report shared with TheStreet. “We anticipate more product tied specifically to leveraging AI and enhancing personalization.”
To keep growing, the streamer just launched a fitness category.
Spotify launches fitness hub with on-demand Peloton workout classes
Spotify revealed on April 27 its expansion into a new category: fitness.
“Starting today, we’re introducing guided workout experiences on Spotify, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video,” the streamer stated.
The company teamed up with a popular exercise equipment and media company Peloton, bringing more than 1,400 on-demand Peloton workout classes that don’t require special equipment.
“By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time — it’s where you go to build momentum, improve your wellbeing, and get more out of every day,” stated Spotify Global Head of Podcasts Roman Wasenmüller.
Spotify’s new fitness hub includes:
- Free and premium users will have access to dozens of curated playlists and content from established wellness creators including:
Yoga with KassandraCaitlin K’eli Yoga
Sweaty Studio
Chloe Ting Home Workouts
Pilates Body by Raven
Abi Mills Wellness
Sophiereidfit
- Premium users will gain access (at no extra charge) to:
More than 1,400 ad-free, on-demand Peloton classes with no specialized equipment required. The catalog includes everything from outdoor runs to mat-class options across strength, cardio, yoga, and meditation from instructors such as Rebecca Kennedy, Ally Love, and Rad Lopez.
How Spotify fitness hub works:
If you’re a Premium subscriber in an available country, here is how to find the entire library of Peloton classes and other key details of Spotify’s new fitness hub.
- How to find it: Find the content by searching for “fitness” in the Spotify app or looking in the “Browse” section. From there, explore classes and curated playlists to find the perfect session for your mood and goals.
- Flexible devices: You can start a video workout on your TV, switch to audio on your phone for a run, and then finish with a guided meditation on your smart speaker.
- Offline access: Like your music, these classes can be downloaded so you can work out, even if you don’t have an internet connection.
Source: Spotify press release
Workouts are available primarily in English, with select options in Spanish and German.
Photo by Galina Zhigalova on Getty Images
Why Spotify is expanding into fitness and wellness categories
As consumer trends often shift, it’s important for companies to listen and adapt to current demands, so they can keep growing their customer base. By expanding its offering at no extra cost, the streamer is providing more value for its premium subscribers, enabling them to stay on one app instead of switching.
Expanding particularly into fitness wasn’t accidental. It was a carefully considered decision based on data showing that 70% of Premium Spotify subscribers work out monthly. Moreover, 150 million fitness playlists are active globally, used by people to get motivated, recover, and reset.
Spotify found that demand for fitness and workout playlists continues to grow, with this type of content ranking among the top use cases for its recently launched Prompted Playlist feature.
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Wasenmüller further explained that the company wants to be more than just a background player in your life.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts. But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion,” Wasenmüller stated.
With the addition of the fitness category, Spotify is directly responding to 205.1 million users’ needs, and what’s more, it is transforming the platform into a one-stop shop providing access to music, podcasts, audiobooks, and fitness.
“We’ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist,” stated Peloton Chief Commercial Officer Dion Camp Sanders.
What Spotify’s fitness expansion means for the platform, subscribers
The biggest takeaway for Spotify Premium members is that they’ll get access to high-end content that usually requires a separate, paid membership. As part of the current subscription, premium users can choose from more than 1,400 ad-free Peloton classes that require no special equipment and feature expert instructors.
While sometimes these kinds of upgrades lead to price increases, Spotify hasn’t announced any hikes accompanying this content upgrade.
In January 2026, Spotify confirmed its third price increase in three years, with the Individual Premium plan price growing to $12.99 from $11.99 per month and Duo plan increasing to $18.99 from $16.99 per month. Spotify characterized the changes as occasional adjustments.
“Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists,” Spotify said.
Not only might this content expansion attract more new Premium subscribers, but it’s also highly likely that this is a good strategy from a subscriber-retention perspective.
Financial analysts at Simply Wall St evaluated the move from an investor perspective.
“The Peloton deal pushes Spotify further into fitness content, which could increase usage intensity among existing Premium subscribers. More time spent inside the app, new user segments, and potential future fitness related offerings are all areas to watch as the partnership rolls out across different markets.”
With higher usage, users have more reasons to open Spotify and are less likely to cancel their subscription, making the service more recession-proof.
Among risks, analysts acknowledged execution, particularly how effectively Spotify will integrate fitness into the app and differentiate the content from standalone fitness platforms.
Subscribers react to Spotify’s new fitness hub with Peloton workouts
The news quickly reached social media, where both Peloton and Spotify subscribers shared their views. The overall sentiment across several Reddit threads is generally positive, but cautious and somewhat skeptical.
A number of users remain uncertain about the actual value for existing Peloton subscribers, and others are confused about whether the launch on Spotify can replace a Peloton membership. The answer to this question depends on how Peloton members use the platform.
For example, if they own Peloton hardware, such as a bike, or want live classes, using Peloton on-demand classes on Spotify won’t provide the cycling or treadmill classes that sync with their equipment.
Some users view the partnership as a tool for new user acquisition rather than a reward for loyalty, while some expressed resentment toward app bloat and the perception that their rising subscription fees are funding unwanted features instead of core music improvements.
“I can’t wait for them to absolutely destroy my Home Screen with more of this stuff that I didn’t ask for and can’t opt out of. What a joy to use Spotify,” wrote user alttabbins.
Other users agreed that this adds more value to current Spotify subscriptions, while questioning what it means for Peloton users, and suggesting this should be a “two-way street.”
“This is really smart. Edit: I’d like to add, i hope its a two way street and we will be able to stream Spotify on Peloton. That would be great for scenic classes or lanebreak,” user StevenSanders90210 suggested.
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