Why Accenture and Omnicom just handed Adobe their AI playbook
Adobe (ADBE) unveiled new AI partnerships with Accenture (ACN) and Omnicom (OMC) at Cannes Lions this week. On the surface, it reads as a routine expansion of Adobe’s agency ecosystem. If you look at the timing and details of these deals, it is clear that two of the biggest names in advertising decided it was […]
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