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Starbucks gets powerful new Wall Street reality check

Starbucks (SBUX) has spent most of the past year attempting to convince Wall Streetthat its turnaround strategy is finally starting to pay off. The coffee giant has been slashing costs, restructuring operations and investing extensively in cafe performance after a challenging period of declining traffic, margin pressure and weakening consumer spending trends. New CEO Brian

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McDonald’s has a new plan for a more cautious customer

McDonald’s (MCD) is giving customers more reasons to return to its franchises, but the company’s new menu push isn’t just about drinks, burgers, and limited-time sauces. The fast-food behemoth is pushing specialty drinks, bargain menus, premium burgers, Snack Wraps and pop-culture tie-ins at a time when its business has regained pace but is still under

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Jell-O just made one of the biggest changes in brand’s history

For many of us, Jell-O was a childhood staple, rounding out school lunches and Friday-night dinners for decades. Its bright colors, kid-friendly flavors, and ease of preparation made it the ideal dessert for parents on a time crunch. That convenience and visual appeal helped make Jell-O a household name, but consumer attitudes towards processed foods

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