At the beginning of the Covid pandemic, meal kit deliveries saw a huge boom in sales — according to BroadBranch Advisors, the market value for the industry rose from $3.5 billion to $10.26 billion in just the first year of the pandemic.
But as people’s eating habits and work lives have shifted closer to pre-2020 norms, the idea of getting meals delivered to your home may not seem quite as essential to many customers. Plenty of people have continued to get meal kits delivered to their homes, but it isn’t surprising to see the companies selling them looking for new ways to draw customers in.
Unlike many other meal kit delivery companies, Factor delivers pre-made meals that are designed to be heated up in a microwave or an oven. Factor was acquired by HelloFresh in November 2020, and recently, the company has made several moves to reach new customers.
Factor for Business hopes to meet several sectors
Anyone who has worked in an office has likely encountered the complexities of getting lunch for everyone. The logistics of selecting restaurants, taking orders, and getting food to employees can be a monumental effort, even as technology has streamlined the process.
Factor for Business, announced on May 20, is a new way for businesses to get meals into employees’ mouths with less effort. Factor has long touted its combination of healthy ingredients, meal variety, dietary options, and regularly updated menus, and it promises to bring all of those components to new business plans.
The company also promises that Factor for Business will make things easier for companies outside of a traditional 9-to-5. “Whether it’s an early riser grabbing breakfast, a team coming together in the office, or a night-shift crew eating at midnight, Factor for Business makes sure quality meals are just there,” says CEO Adam Park.
But the Factor for Business website makes it clear that the company’s ambitions are even larger than that. Yes, deliveries to companies are part of what Factor is offering, but the site also mentions meals for patients in healthcare programs, meals for students and faculty as an alternative to dining halls at colleges, and even resale programs for food service and retail.
The message is clear: Factor believes it can offer an ambitious range of solutions that fit a huge range of organizations.
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Factor has been making big deals recently
While it remains to be seen whether businesses will go for Factor’s meal delivery options, this isn’t the company’s first foray into alternative means of selling meals. In December 2025, Factor launched a partnership with Dartmouth College offering 24/7 access to meals and snacks.
It’s clear that Factor is focused on expanding beyond direct-to-consumer sales, and it sees these sort of deals as essential for accomplishing that. “We are committed to using this blueprint to extend our campus footprint to even more universities next year and continue to support the well-being of students and faculty,” said Park.
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And in January 2026, the company began offering its meals through retail at Target stores. The company employs a different strategy for retail sales, offering a small, consistent selection of its most popular meals.
Time will tell whether Factor’s B2B and retail operations will pay off, but it’s clear that the company sees huge potential for growth.
Related: Major fresh meal-kit supplier files bankruptcy, plans 800-plus job cuts